Lehdis Zomerfeld launched her Centereach-based clothing brand, Noravie, during her first month of maternity leave in June 2023. She had spent six months developing the business while working in the corporate world, drawing inspiration from her mother, Nora.

Nora died of cervical cancer at 44. Zomerfeld remembers her as someone who consistently put others’ needs ahead of her own, including while enduring an unhealthy relationship.

With Noravie, she wanted to honor her mother and encourage women to make room for themselves.

A self-described former “fashion girl,” Zomerfeld developed an interest in fitness and found herself spending more time in athleticwear. That shift helped shape Noravie’s mix of workout clothing and everyday pieces.

“When I wear this, I’m not only going to take care of myself, but I’m not tolerating anything that no longer serves me,” she said.

Noravie has reached customers across Long Island and as far away as Hawaii, according to Zomerfeld. Many first discovered it at local pop-ups and other in-person events.